By: Azia Pittmann
The Gucci Brand is more than status and glamour. It is also backed by a history of hard work and innovation.
Gucci is one of the oldest Italian fashion brands in operation today, and it does not show any signs of stopping. Founded in 1921 by Italian designer Guccio Gucci, this company that started with humble beginnings, has grown to be a world renowned premium fashion empire bringing in an annual revenue of over $13 Billion dollars.
Born March 26, 1881 to an Italian leather goods maker, Guccio Gucci could say that leather and fashion was somewhat in his blood. His love for design started as a young immigrant worker at the Savoy Hotel in London. There he became enamored with the luxurious luggage the guests would carry from all over the world. Filled with inspiration and passion, he decided to create luggage of his own. In 1921, he opened his very own leather goods store.
Gucci was initially known for making quality fine-leather goods such as luggage and equestrian equipment but he did not stop there. He began to create stylish premium knitwear, silk goods, along with quality leather shoes and handbags. To this day, you can see the equestrian influence among some of the more Modern Gucci creations. Even the classic Red and Green woven stripe was inspired by saddle details.
As the business grew, Gucci began to attract some of the wealthiest people to his store. He decided to make this a family business. Together with three of his sons, Gucci started opening stores in places such as Rome and Milan.
With leather being a staple in his company, a material shortage in the 1930’s during WWII would seem to hurt his business. Rather, like a true visionary, Gucci began to experiment with other textiles which led to the infamous canvas bag that debuted the very first signature Gucci Print.
Another creation, The iconic “Bamboo Bag” was also born under similar circumstances in 1947. The canvas, however, was distinguished by a signature double-G symbol standing for Guccio Gucci, combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence, Italy.
Despite Guccio’s untimely death in 1953, his brand continued to flourish under the leadership of his three sons. The arrival of Gucci stores in the U.S was embraced by American customers and would be worn by some of the most elite and wealthiest people around the world. His designs were seen on celebrities such as Elizabeth Taylor, Jackie Kennedy, Grace Kelly, and the Princess of Monaco.
Gucci has continued to evolve and develop over the years. This brand has continued to be worn by celebrities and wealthy. Surpassing just accessories and fashion. Gucci can be seen customized on cars, glasses, and pretty much anything with a surface.
It hasn't been easy considering the ups and downs of any business but ultimately, each successor or creative influence of the empire has endeavored to uphold the status of the Gucci Brand. Designers such as Tom Ford, Frida Gianni, Alessandro Michele, and Kering, have helped to keep the quality, high-class standard, and classic style. Gucci is more than fashion. It is a way to wear your hard-work, ambition, and style. It started with quality and continues. You know Gucci when you see it. It gives you a feeling of confidence and status. Gucci is forever.
Shop Our Gucci Products!